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One smooth LCD: 120Hz Motionflow

Okay, you have an important decision to make: if you had to choose, would you rather enjoy seamlessly smooth video when watching sports, or when watching your favorite action movie? Just kidding, it's a trick question. With its Motionflow™ 120Hz technology, the Sony BRAVIA KDL-40V5100 lets you have both. Not only does Motionflow 120Hz technology double the 30fps frame rate of television programming for fluid, natural motion when watching sports, but it also accommodates the 24fps rate at which movies are filmed (24 x 5 = 120), meaning that this BRAVIA LCD panel is able to deliver your favorite high-action movie scenes just as you first saw them in the theater. Oh, and don't forget, a full HD 1080p resolution is the ideal complement to high definition Blu-ray Disc media and Playstation 3 content.

This engine runs on Ones and Zeros

Sure, you already know that the KDL40V5100's full HD 1080p LCD screen enhances your home video experience by displaying 1920 x 1080p images — the highest resolution available — thereby also making it a perfect match for taking full advantage of Blu-ray Disc and PlayStation content. But do you know why? Video performance is a function of more than resolution: video processing is a key element, and when it comes to processing, the KDL40V5100 uses nothing less than an engine. Sony's BRAVIA™ Engine 2 EX™ technology is a fully digital video processor that employs a collection of unique algorithms to significantly reduce video "noise" and produce sharp, vibrant, lifelike images through which a 1080p-resolution panel reaches its full potential.

View JPEGS on the big screen

Connect your camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input to view photos on the big screen or listen to your favorite MP3's. Great for sharing photo albums or playlists with family and friends.

Film, from start to finish

Way out west in Tinseltown, your favorite films are recorded at 24 frames per second. Unfortunately, most television content is recorded at 30fps, so most televisions are designed to display motion pictures at this speed. Until now, the solution has been to interpolate, or add, artificial scenes into 24fps content in order to "stretch" it to fit a TV's 30fps capability. Recent demands on the part of movie lovers for an authentic home-cinema experience have lead to technological advancements making a 24fps experience possible at home. High definition video like that recorded onto Blu-ray Disc contains 24p (or, progressive-scan 24fps video content) that brings true film into your home. But wait! There's still one more piece the puzzle. While true 24fps film makes it from Hollywood to your Blu-ray player, just like a movie-house feature film, it needs a screen to be enjoyed . . . i.e. your flat panel needs to be able to display 24p content. Enter the KDL40V5100 with 24p True Cinema. This technology is fully capable of displaying 24fps video thanks to specific video processing that reproduces film-based images as video content. Start popping the popcorn.

Brilliant BRAVIA

As a leader in products with HDMI connectivity, Sony has created BRAVIA® Theatre Sync™ technology to go beyond simple audio and video transmission. When you combine your new KDL-40V5100 with a select number of other BRAVIA audio and video products, control functions will also be transmitted via the HDMI cable. With "One Touch Play", operations that took several steps are reduced to one. Press the PLAY button on the remote, watch the audio and/or the video component(s) turn on then the BRAVIA KDL-40V5100 television will turn on and switch to the correct video input...Simple...Easy...BRAVIA Theatre Sync